May 7, 2026
Not All Lapsed Members Are the Same
Some left over price, some drifted, some you just lost track of. The last group is the most winnable - and the most overlooked.
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April 30, 2026
Two Reports. Three Fault Lines Associations Can't Ignore.
The 2025 MGI benchmarking report and the 2026 GrowthZone survey tell the same story - if you read them together. Here's what nobody's connecting.
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April 22, 2026
Your CRM Was Built to Hold Bad Data.
Every CRM ever built captures data at a moment in time. None of them know how to question whether that moment is still true.
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April 14, 2026
60 Million Reasons to Care About Stale Data
22.5% of B2B contact data goes bad every year. After five years, you've lost 72% of your audience. It's hard to fulfill a mission with that math.
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April 8, 2026
Clean Data Is What Makes Analytics Worth It
Data analytics tools are already powerful. Imagine how much more powerful they'd be if anyone bothered to clean the data first.
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March 31, 2026
3,978 Bounced Emails I Couldn't Find in 2018
Finding where those people went was impossible in 2018. It's not now - and the math on what we lost is hard to ignore.
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March 25, 2026
When a Member Moves to a Non-Member Company
Their email bounces, you stop sending, and they vanish. But if they landed at a non-member company, you didn't lose a contact - you gained a prospect.
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March 18, 2026
I Fixed the Association Database Problem
23 years in associations. Every database I touched was a mess. A few months ago, curiosity led me to start building a solution.
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