MemberVerify wasn't built by a tech company that stumbled into the nonprofit market. Jason Rupp spent 23 years in association leadership, making decisions from membership data and watching what happens when that data is wrong. Renewals sent to people who left years ago. Prospect lists full of dead contacts. Board reports built on numbers nobody fully trusts.
Every organization he worked for had the same problem, and it wasn't a people problem or a process problem. Every system was built to capture a moment in time, and no tool existed to ask whether that moment was still true.
In 2018, while serving as president of Southeast Life Sciences, Jason downloaded 4,000 bounced emails from Constant Contact. If only 2% of those contacts had re-engaged, the association would have seen 20% more conference attendance and 10% more revenue. Instead, he did nothing. There was nothing to do. Cleaning 4,000 records by hand would have taken months, and the budget didn't exist for an outside service.
That bounced list never left his head. In 2023, when he was CEO of Georgia Life Sciences, he tried to use AI to help with data cleanup, but the technology wasn't capable enough then. It is now. AI makes it possible to check every record against the open web, so he stopped waiting for someone else to build the answer.
So he built it.
MemberVerify is now live, helping nonprofits that recognized the same pattern in their own data. If your renewal list, prospect file, or board reports feel less reliable than they should, the database is probably the reason.