What do you do when a member contact moves to a non-member company? Unless you know them personally, probably nothing. That's a problem.
Your best membership prospects might already be in your database. When contacts move companies, the most noticeable thing is that their email bounces. Your email platform flags it and quietly stops sending. If you are like me, you might not even know.
Now you've lost a contact, but more importantly you've missed a recruitment opportunity. Because here's the thing. If that person landed at a nonmember company, you gained a prospect. One who already knows you, has been to your events, and understands your value.
If you know about it.
In our analysis of association databases, 44% of contacts had changed jobs. MemberVerify tells you where they landed and updates their contact info automatically. You've just turned a dead contact into a prospect.